Sri Lankan music videos are among the fastest-growing sectors of the entertainment industry, even outpacing the popularity of teledramas and films. This industry continues to expand rapidly, thanks in part to platforms like YouTube, which provide creators with the freedom to publish and showcase their work.
How to Make a Music Video in Sri Lanka
If you’re an artist or a record label, start by researching high-quality music videos on YouTube. Reach out to production houses through their websites. For example, on thaalaroopa.com, you can explore Thaala Roopa’s portfolio at thaalaroopa.com/portfolio and find contact information on the contact page thaalaroopa.com/contact.
Music Video Tips and Ideas
1. Prepare Before Your First Meeting
Before meeting with a production house, gather ideas and references. This will help the production team or director better understand your vision and expedite the process. As *Thaala Roopa*’s director, Chamil Pathirana, says, “Like a doctor’s appointment, you have to share everything with your video director; otherwise, they can’t give you the right ‘medicine’ for your video.”
2. Decide on Your Goals
Decide whether you want to build a brand or simply promote a song. If you aim to establish yourself as an artist, develop a clear plan regarding your image and how you want to present yourself to your audience. This may include your wardrobe and overall style. The creative team will help you refine these elements, but it’s essential to come prepared with ideas about the image you want to project.
Chamil Pathirana emphasizes that “One music video doesn’t create a brand; it’s a process involving multiple songs and consistent presentation to your fans.”
3. Understand the Budget Structure
Before finalizing creative elements, request a budget structure for each component. For example, if you want choreography and a dance crew, consider additional costs like training and transportation. Some locations may have specific time restrictions or usage fees, so plan within those constraints to avoid unexpected budget increases.
4. Finalize Project Details
Clarify every detail of the project’s workflow. Determine the number of days needed to complete the project and outline the process step-by-step. This ensures all parties have a clear understanding and helps avoid delays.
5. Clarify Rights and Agreements
It’s important to discuss the rights and agreements upfront. Decide if the video director and creative screenwriter will work for royalties or if outright payments will be made. Having clear agreements ensures you retain full rights to the video as desired.
These key points are crucial if you plan to produce a music video and are searching for music video production companies in Sri Lanka. We hope this article provides valuable insights and encourage you to share it with your fellow musicians!
